1.1           Job Purpose:

The Postpaid Marketing Specialist is responsible to:

• Manage Umniah GSM postpaid plans targeted for both Consumer & Corporate Segments.
• Build and customize special pricing and promotional cases to position Umniah as a first choice of selection.
• Monitor & control churn rates for each pricing plan.
• Build loyalty & retention matrix to maximize the Life Time Value for each GSM postpaid subscriber.
• Continuously monitor all market activities with an ongoing update for the competition matrix and heat map to ensure that Umniah commercial offers always have a competitive edge.
• Achieve assigned budget targets & revenues.
• Make sure of the availability of all related marketing materials in all touch points.

1.2          Responsibilities:

• Manage GSM Postpaid Base
• Manage GSM Packages\Plans\Promotion pricing
• Manage GSM Postpaid customer acquisition
• Manage GSM Postpaid customer retention
• Manage GSM Postpaid portfolio management
• Lead the design of the GSM Postpaid services roadmap consistent with other teams roadmaps
• Manage the development and launch of GSM Postpaid Plans based on this roadmap, and track the value created

1.3          Requirements:

• Education : Bachelor Degreee in Marketing/Business/Engineering or any related field.                                 MBA in business or markeying is an advantage.
• Work Experience : 4 – 8 years in Telecom industry specialy in GSM postpaid (Marketing) or any other related industriess.
• Excellent command of English language speaking and written
• Excellent command of MS office applications

2.1           Knowledge of:

• Experience of designing and using customer segmentation to develop value propositions in a mobile operator
• Experience of developing value propositions targeted at data customers, to drive acquisition, retention.
• Proven track record in the field of promotion and tactical pricing of products.
• Creativity and openness for innovation and capability of implement best practices in the local market environment.

2.2           Skills in: 

• Products & Services Knowledge: Umniah Products and Services (functionality, price, availability), Umniah packages (products included, price, availability), Subscription terms and condition
• Marketing Strategy: Customer, Promotion, Channel, Product, and Pricing Strategies
• Market Knowledge: Umniah’s Competition, Mobile Telecommunications industry, Consumer behavior and consumer segments
• Product/Service Management: Product Life-Cycle Management (launch, termination)