The British Council is the UK’s international organisation for cultural relations and educational
opportunities. We create friendly knowledge and understanding between the people of the UK and
other countries. We do this by making a positive contribution to the UK and the countries we work
with – changing lives by creating opportunities, building connections and engendering trust.
We work with over 100 countries across the world in the fields of arts and culture, English language,
education and civil society. Each year we reach over 20 million people face-to-face and more than 500
million people online, via broadcasts and publications. Founded in 1934, we are a UK charity
governed by Royal Charter and a UK public body.
Role Purpose
The purpose of this role is to provide professional marketing expertise to the Art, Education and
Society SBU within the region, to share relevant knowledge and expertise with other marketing
professionals within the region and to help ensure alignment with marketing strategy across the British
Council. This will include the planning, delivery and evaluation of regional marketing strategies across
grunt funded and full cost recovery products within the cluster. The Programmes marketing manager
Levant for Art, Education and Society (EAS) will play a proactive role in the development of the SBU
within the cluster, including business planning for the B2B/G/D contracts and grant funded activities
to achieve stated outcomes.
Function Overview
Marketing at the British Council is a strategic function which drives awareness, understanding and
engagement with us across our diverse audiences. We use insight, knowledge and analysis of our
market and our customers to engage them with the British Council’s international cultural relations
mission, our products and services in the most impactful and effective way. We lead the development
of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build
lifelong relationships, engage our staff and prove the impact of what we do.
The Middle East and North Africa (MENA) Marketing Directorate plays an essential role in helping us
to make a positive contribution to the UK and the communities where we work – 17 dynamic and
diverse countries in MENA. The Directorate is driving an approach to marketing excellence through
an integrated team of marketing professionals that include specialists working in communications,
insights and analysis, marketing performance and digital communications. The work is varied,
challenging and rewarding, and supports a portfolio of work in English language teaching services,
examinations and professional qualifications, education programmes, and arts and society initiatives.
To join this high functioning team, we are looking for candidates who are adaptive and innovative.
Prepared to think differently, drive value and demonstrate high levels of expertise and professionalism.
They will be dedicated to growing the impact and reputation of the British Council and work
seamlessly across many countries, supporting the requirements of multiple business units.
