Develop and manage strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI across various online channels.
Manage paid search strategy across channels including Google AdWords.
Monitor the performance of user acquisition mix and make recommendations on where to shift time/resources to maximize scale and efficiency.
Create acquisition-focused email campaigns to drive new customer acquisition, revenue, and referral.
Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy.
Lead overall website conversion rate optimization and develop and optimize landing page strategy.
Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and build relevant marketing campaigns
Champion metrics-driven analysis and decision-making throughout the organization.
