Umniah is looking to hire
Postpaid Marketing Specialist
وصف الوظيفة
1.1 Job Purpose:
The Postpaid Marketing Specialist is responsible to:
- Manage Umniah GSM postpaid plans targeted for both Consumer & Corporate Segments.
- Build and customize special pricing and promotional cases to position Umniah as a first choice of selection.
- Monitor & control churn rates for each pricing plan.
- Build loyalty & retention matrix to maximize the Life Time Value for each GSM postpaid subscriber.
- Continuously monitor all market activities with an ongoing update for the competition matrix and heat map to ensure that Umniah commercial offers always have a competitive edge.
- Achieve assigned budget targets & revenues.
- Make sure of the availability of all related marketing materials in all touch points.
1.2 Responsibilities:
- Manage GSM Postpaid Base
- Manage GSM Packages\Plans\Promotion pricing
- Manage GSM Postpaid customer acquisition
- Manage GSM Postpaid customer retention
- Manage GSM Postpaid portfolio management
- Lead the design of the GSM Postpaid services roadmap consistent with other teams roadmaps
- Manage the development and launch of GSM Postpaid Plans based on this roadmap, and track the value created
1.3 Requirements:
- Education : Bachelor Degreee in Marketing/Business/Engineering or any related field. MBA in business or markeying is an advantage.
- Work Experience : 4 – 8 years in Telecom industry specialy in GSM postpaid (Marketing) or any other related industriess.
- Excellent command of English language speaking and written
- Excellent command of MS office applications
2.1 Knowledge of:
- Experience of designing and using customer segmentation to develop value propositions in a mobile operator
- Experience of developing value propositions targeted at data customers, to drive acquisition, retention.
- Proven track record in the field of promotion and tactical pricing of products.
- Creativity and openness for innovation and capability of implement best practices in the local market environment.
2.2 Skills in:
- Products & Services Knowledge: Umniah Products and Services (functionality, price, availability), Umniah packages (products included, price, availability), Subscription terms and condition
- Marketing Strategy: Customer, Promotion, Channel, Product, and Pricing Strategies
- Market Knowledge: Umniah’s Competition, Mobile Telecommunications industry, Consumer behavior and consumer segments
- Product/Service Management: Product Life-Cycle Management (launch, termination)